People images It’s been told to me many a time by web designers and marketing people that having images of you and your staff on your website increases client enquires and ultimately business. But having poor ‘quality’ pictures can have the opposite effect giving the wrong impression of a company that maybe perceived as slapdash; not having the eye for detail that the client requires. It bewilders me the amount of companies that spend thousands of pounds on PR and marketing just to fall at the last hurdle by using second-rate images. So to help you, here are my top 3 tips for better images of people for your website. 1. Think about your message. What are you wanting to convey on your website? It maybe that your business is customer facing and that you want to convey a message of approachability of you and your staff. It maybe that you’re ‘different’ and you wish to convey a more stylish approach. Whatever your style always talk your ‘message’ through with your photographer.
2. Backdrop: what’s behind you in your image can say a lot about you and your business. For example images of people at their place of work can help convey a thousand words about what you do and the quality and professionalism of your work.
3. What you wear: Images of people on your website are in effect ambassadors for your business, therefore you and your staff should dress accordingly. For example, new and ironed branded shirts or uniform can help promote your company identity. I would be happy to help and advise you on the above points and more. So give me a call for an informal chat (020 7863 2466). Just remember that a well planned an executed image can be a great investment in your business and last you years.
|
Preparing your shoot 
